Established in 2015, Fashion Crossover London is a bridge to creativity connecting the East and the West. An online concept store and PR marketing platform to discover, support and manage emerging brands to ensure their press coverage and wholesale opportunities.


PR & Showroom Coordinator

(Feb 2017 - Present)

PR & Showroom Coordinator

Liaise with fashion industry media - stylists, editors, photographers, influencers. Press gained in publications such as British & US Vogue, Harper's Bazaar, Vogue Italia, Sicky, F!Young, & Hunger Magazines. 
Scouting new talents, managing and securing their media exposure. Bi-annually I organise Press Day networking events and Sample Sales in Central London where we showcase latest collections to the industry professionals.

Social Media Management
I create, plan and execute social media content for Fashion Crossover London social media channels - Instagram, Facebook, Twitter and WeChat.  • Managing the community • Tracking engagement • Curating visual content • Growing social following and engaging community groups • Analysing ROI and growth • Retouching imagery


Trend Research
I constantly research new trends, new talents to stay on the top of industry changes. I source from agencies such as WGSN, Edited, Trend Tablet and relevant media like BOF, Dazed, ID, WWD etc.